WHAT WE DO
Fonden DATA for GOOD
DATA for GOOD helps citizens regain control over their own data while enabling companies, institutions and communities to create value through responsible use of personal data — in a transparent, secure and ethical setup.
Enable citizen control of personal data through consent-based technology
Bridge public and private partners in privacy-preserving data projects
Turn secure data collaboration into insights that benefit people and society
Promote ethical standards and transparent data governance in Europe
Our Vision: A world where every citizen’s personal data is truly personal and secure — and can be responsibly shared with organisations to generate knowledge and insights for mutual benefit.
Ready to unlock the value of ethical data?
Contact DfGOur Mission
Making data a force for good
DATA for GOOD works at the intersection of technology, governance, and collaboration to make responsible data use possible in practice.
We focus on creating the conditions that allow data to be shared, governed, and used in ways that respect individual rights while enabling insight, innovation, and public value.
Our mission to create and operate secure collaboration between citizens and organisations that enables knowledge development, innovation, and insights for the common good.
Transparency · Trust · Collaboration · Community · Consent
Explore Our MissionThe DfG Ecosystem
The DATA for GOOD ecosystem brings together forward-thinking companies, institutions, and researchers who share our commitment to responsible data use.
Together, we co-create solutions that prove ethical, citizen-centred data sharing can unlock innovation, insight, and trust.
Our Partners
We work with partners across sectors to turn responsible data principles into real-world collaboration. If you’re interested in working with us, we’d love to hear from you.
The People Behind DATA for GOOD
The DATA for GOOD Foundation is led by a multidisciplinary team spanning strategy, technology, legal, operations, and leadership. Together, we turn responsible data principles into practical solutions that build trust and create impact.
Annemette Broch
Founder & CEO
Founder of the DATA for GOOD Foundation and driving force behind its citizen-centred approach to data sharing and digital trust.
Christel Friis Conrad
Head of Product & Customer Success
Oversees platform development and stakeholder engagement, ensuring DfG’s technology and governance meet the highest standards of usability and trust.
Kristian Johnsen
Strategy & Partnerships
Advisor within change management and execution, organisational development and design, optimisation and process development including design, start-up and governance of new partnerships and organisations.
Brian Connelly
Operations & Digital Strategy
Brian works across operations, governance, and communication to operationalise DfG’s collaboration model. He defines structures, decision points, and onboarding frameworks that translate principle into practice, ensuring alignment between strategy, delivery, and accountability.
dATA for GOOD Business Model
DATA for GOOD provides a platform that enables responsible data use across silos and organisations — a new social contract for the use of personal data.
Organisations, service providers, analysts and data owners can generate meaningful insights through secure data collaboration, with the citizen at the centre in an equal, secure and mutually beneficial model.
Our platform and collaboration framework are designed to benefit all stakeholders and create a positive network effect that attracts new services, data sources, organisations and researchers. This allows each participant to focus on its core mission.
The platform, combined with a set of governance and collaboration tools, forms our core offering.
Read our Business Model
DfG Business Model