Who is DATA for GOOD?
THE BOARD
Michael Gorm Madsen - Chairman of the board, Partner, Bird & Bird, legal advisor
Annemette Broch - Founder of DATA for GOOD Foundation
Sam Gilbert - Entrepreneur and author of 'Good Data: An Optimist's Guide to Our Digital Future'.
Bjørn Frantz Verwohlt - Former Head of Marketing, Topdanmark
Henriette Rald - CEO, Rald & Co, strategic communication
MANAGEMENT AND ADMINISTRATION
Annemette Broch - Head of Operations
Annemette is passionate about 'Maximizing impact through insights' and 'Doing the right things right' - professional as well as personal. Her history, passion and experience within data driven marketing, has transformed into a mission of securing individuals control of their own data in order to catalyze responsible activation of personal data.
In 2018 I founded DATA for GOOD foundation, and the vision is to create a public good based on a secure and ethical consent-as-a-service based on the individuals rights and preferences.
Kristian Johnsen – Strategy & Partnerships
Kristian is any management's trusted advisor within change management and execution, organizational development and design, optimization and process development as well as digital business development. As an adviser, he values trust and credibility as essential elements in the good cooperation and advice process.
With a background as a director and leader in public and private organizations, he has 20 years of experience in management and facilitation of strategic and organizational change processes, including design, start-up and governance of new partnerships and organizations, with good results.
Christel Conrad - Head of Product & Customer Success
With +25 years of experience in developing and executing comprehensive business development and marketing strategies, with a proven track record in delivering outstanding results and leading teams, Christel can drive business growth and marketing excellence aligned with strategies and goals.
Extensive experience with data, omnichannel, ABM, MarTech tools, SaaS, AI, analysis and digital marketing to create value for customers and partners. Christel enjoys developing talented employees and teams within strategy, marketing and digital with her unique network and know-how.
Anna Starynska - Partnership Development, Associated Partner
Results-oriented and accomplished professional with over two decades of experience in the e-health health & life science industry for spearheading market entry and facilitating startup growth along with a profound aptitude for partnership & business development and strategic leadership. Worldwide international sales experience, excel in cultivating partnerships across EU, UK, and Asia.
Kristine Bay - Project Coordinator
Kristine specializes in helping brands enter and grow in the Nordic market. Her primary focus is on developing tailored strategies, management of commercial activities, serving as a local representative deeply engaged in the market, proactively handling sales and marketing initiatives. This applies to brands new to the market and established brands seeking a dedicated partner to strengthen their presence or support their growth strategy.
Katrine Verwohlt - Consultant
Our Story
After a period of unexplainable illness, founder Annemette Broch, started to contemplate on how her own health data could be of assistance in more than one area – not only in diagnosing her health issues. Having spent many years working with data and knowing how they can provide valuable insights within businesses as well as research in the health industry, it was the beginning of an idea that grew larger and the trifork vision became clearer in time:
- The power of Consent: to give people access to control their own data, and ease GDPR compliance for organisations
- The Data Partnership: to create a data partnership between organisations and individuals
- To use DATA for GOOD